5 Best Messaging Apps for Marketing in 2017
1) WhatsApp Monthly active users:1.3 billion Most Popular Regions: Latin America, Europe, The Middle East, Southeast Asia, India, Russia, and Africa Age Group: 25-44 Marketing Features: WhatsApp doesn’t sell ads, prohibits third-party bots, and limits its broadcast message feature and group chats to 256 people. How are marketers supposed to leverage the most popular messaging app in the world then? Since WhatsApp isn’t conducive to large-scale content distribution, marketers must take advantage of its one-to-one messaging capabilities. And by interacting with WhatsApp users like a normal user would, marketers can execute hyper-targeted and personalized campaigns. In 2014, Hellman’s Brazil created WhatsCook, a live recipe service that connected people to real chefs. This wasn’t a service that just recommended recipes, though. It created recipes with the ingredients users already had. After signing up for the service on their website, users would send a picture of their refrigerator’s contents to WhatsCook. Then a chef would whip up a unique recipe using the person’s available ingredients and teach them how to cook it using pictures, videos, and other WhatsApp features. Over 13,000 people people signed up for WhatsCook and each user spent an average of 65 minutes interacting with Hellman’s chefs. The service also received a 99.5% approval rating. WhatsCook is a prime example of creative WhatsApp marketing. By attracting users with a helpful service, they engaged thousands of more people than they could by blasting content through a broadcast or group chat. To start a service like WhatsCook, you just need users’ phone numbers or they can add your number to their contact list. Fortunately, WhatsApp offers a click-to-chat link that you can embed in your website, email signature, or social profiles, allowing you to effectively promote your service. 2) Facebook Messenger Monthly active users: 1.2 billion Most Popular Regions: North America, Europe, Australia, The Middle East, South Asia, Southeast Asia, and Africa Age group: 16-44 Marketing Features: Facebook messenger offers brands a stockpile of marketing features. For instance, you can serve destination ads in people’s newsfeed to drive them to your messenger and spark a conversation, send sponsored messages to people who’ve messaged you in the past, integrate messenger bots like Chatfuel and ManyChat to interact with customers, and more. At HubSpot, we use chatbots to automate Facebook conversations with people. Whenever someone messages our Facebook account, our chatbot will message back with a menu of options. People can then search and subscribe to our content, check out our software, look at job openings, ask for customer support, and manage their Facebook messenger blog subscription.Ecosia shows ads in its SERPs, which it calls EcoAds. In order to show ads…
Ecosia shows ads in its SERPs, which it calls EcoAds. In order to show ads…
Ever been innocuously browsing the web for your next pair of shoes, before leaving the…
Ever been innocuously browsing the web for your next pair of shoes, before leaving the…
In April 2016, something happened at Facebook that would quickly result in a revolutionary paradigm…
In April 2016, something happened at Facebook that would quickly result in a revolutionary paradigm…
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